"Some have suggested that resorting to the Eiffel Tower was lazy and obvious, but there's a strong argument for obvious in logo design."
"The new Paris Basketball logo is the work of Parisian graphic design studio Tyrsa, coordinated by the YARD agency, which has worked on the club's visual identity since its inception in 2018."
"Tyrsa said they didn't want to use the Eiffel Tower at first, but did want to include the concept of light, referring to Paris's moniker the 'City of Light'."
"One person wrote on Instagram, 'It's cool to see a brand make their logo have an identity instead of being just bland like every other big brand.'"
Collection
[
|
...
]