The new approach takes the same direction as pretty much every other car logo redesign we've seen in the past five years, but it makes perfect sense for a brand that aims to modernise.
Minimalist logos are the order of the day, partly because of fashion but mainly because of digital platforms and the need for a logo to be easy to reproduce at small sizes.
The new logo might reinvent the wheel. It's recognisable (unlike the Kia logo) and would serve Mazda's efforts to shift its brand appeal to focus on a higher-end market.
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