The new logo for the National Football Museum in Manchester was inspired by makeshift goal posts painted on walls, cleverly using the shape of a goal viewed at an angle. The addition of a dot symbolizing a football at the base of one of the posts enhances recognition.
The museum's rebranding extends to a complete new brand identity, including visual assets themed around 'Football Matters'. The logo, alongside vibrant colors, bold typography, and authentic photography, aims to capture the essence and significance of football's social role.
The CEO of the National Football Museum stated that the new message, 'Football Matters,' emphasizes the inclusive nature of football beyond just spectating. The museum aims to bring people together, highlighting the diverse ways individuals can engage with and love the sport.
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