Visitors to Nike's six-story flagship retail location on Fifth Avenue in New York City are greeted by a sign on the front window helpfully informing them that, 'The ceiling of this entry is angled at precisely 23.5 degreesthe exact angle of the Swoosh trademark.'
The top of the crest of Angel City FC is set at 22 degrees to reflect the soccer team's 2022 debut. The World Trade Center's logo is slanted at a patriotic 17.76 degrees. And Bitcoin's logo is supposedly rotated 13.88 degrees because it represents the blockchain in some arcane mathematical wayvery much on-brand for crypto.
Then again, too much tilt can be a problem. Filmmakers employ the Dutch angle to make audiences uneasy, which might explain why some are bothered by Spotify's logo being slightly off-kilter.
[
add
]
[
|
|
...
]