"We call ourselves an international constellation of museums, and that's really our distinctive quality in the world, that we are four museums on three continents," says Vaz.
"Every museum's story is different. From Bilbao's transformative role to Venice's more intimate scale, we needed to reflect these variations while creating a unified system that brings them all together," explains Pearce.
"Everyone realized that the collective idea of these institutions together was such a powerful thing, rather than the individual," Pearce says.
"The concept began in 2021 in recognition of Guggenheim Abu Dhabi coming into the world," says Vaz, highlighting the rebranding's historical context.
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