The Goldsmiths' Company has launched a new visual identity that fuses its historical legacy with contemporary design elements, aimed at appealing to modern audiences. This rebranding effort highlights a bold new logo, which features a reinterpretation of the leopard's head—a key symbol in the guild's Coat of Arms and a hallmark of British craftsmanship. Developed in collaboration with Steve Edge Design, the new identity reflects the Goldsmiths' commitment to tradition and innovation, showcasing the importance of heritage in supporting artisans and future generations within the jewellery and silversmith industry.
The new visual identity showcases the guild's timeless tradition with a contemporary twist, highlighted by a bold logo reimagining the historic leopard's head.
The leopard's head serves as a representation of the Goldsmiths' past, present, and future, embodying the creative industry it supports.
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