Spatial typography designed for augmented or virtual reality opens up a third dimension for type design... AR type will have depth, it will rotate, you will be able to position it, twist it... The full spectrum of typographic experience will be customizable.
Spatial text will require typography that can adapt to various backgrounds in an instant... Sticky info text, or text pinned to a real-world object, could be used as a nutrition label on packaged food or show local recycling information... It will be independent creatives and brand makers that unearth AR's true expressive potential with type...
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