The 1970s was marked by a vibrant evolution in graphic design, spurred by economic turmoil, encouraging designers to be bolder and more experimental.
Kodak's 1971 logo unveiling, with the iconic 'K' symbol in yellow and red, reflected the branding trends of the decade and showcased their market dominance.
Designs from Kodak in the 1970s still appear modern, showcasing a timeless appeal in color palette and clean design that stands the test of time.
The transformation in branding during the 1970s reimagined companies at every level, leading to innovative advertising campaigns and even name changes.
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