Personal branding has evolved dramatically, with tools like social media enabling real-time brand management and sophisticated presentation of personal skills. Today, visual and video content creation is accessible to everyone, making personal branding a dynamic, essential aspect of professional life.
Jennifer Holloway emphasizes the importance of using new tools for personal branding, suggesting that they help package your best self and offerings effectively to your target audience. The rise of smartphone editing tools and social media necessitates enhanced visual skills for effective brand presentation.
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