Among other ground-breaking aspects of the Mexico 68 Games, the graphic design campaign (including the logo, posters and other graphics) would become one of the most famous in Olympic history. It would go on to set a whole new standard for future Games.
And these government-commissioned designs would also be co-opted by local activists, who wanted to reveal the darker political reality in Mexico - a reality that they felt was being covered up behind the beautiful glossy imagery of the 1968 Games.
The Olympic organizers needed to show their metropolis was not just exciting, but also safe and navigable. They wanted to create a visual identity to tie together everything that was going on during the Games, and to really sell Mexico City to all these visitors seeing it for the first time.
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