The new logo fits into the overarching Mubi branding while also finding new meaning. And it conjures up the nostalgia of getting tickets punched at the entry to cinema screens.
The typeface remains Norm's Riforma as in the main logo. But while the previous Mubi Go identity had a limited colour palette of yellow and black, it now adapts to match different films, making it more versatile, colourful and expressive.
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