Dell's rebranding initiative to simpler names like Dell Pro and Dell Pro Max mirrors Apple's naming strategy, surprising many in the tech community.
"Customers really prefer names that are easy to remember and easy to pronounce," Chief Operating Officer Jeff Clarke said at CES, highlighting a shift towards more straightforward branding.
Many reacted to Dell's rebranding with skepticism, suggesting that the similarity to Apple's product names was a risky strategy that could undermine Dell's identity.
Dell contended that Apple 'doesn't own' common descriptors like 'Pro' and 'Max', attempting to legitimize their branding choices in the highly competitive PC market.
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