"This brand is weirdly working backwards-it exists within the mind, but not necessarily in the world or in the hand. It's the most fun to take the brand that has been beaten up for decades and restore it."
"Perkins says the brand had lost its way, and he knew it needed more than just a new coat of paint. He aspired for Sizzler to become a brand not locked in the past, but rather one of Southern California's regional landmarks."
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