"Charlotte de la Grandiére began collecting sheets of toilet paper from bathrooms, chosen for the diversity of their pattern, embossing, texture and thickness."
"The graphic design community could be likened to a community of collectors, where graphic outputs gravitate toward similar stories, often involving discovery and nostalgia."
"When a rebrand is launched, a popular narrative involves a small team discovering a hidden drawing in a brand's basement that becomes a new brand mark."
"The case study for Purlom, displaying selected shots from the archive instead of the logo, proved to me the strength of a rebrand anchored in history and research."
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