The font's design balances legibility for athlete jerseys with character for merchandising, referencing Futura's round letters and evoking the Olympic rings.
Creating a typeface suggesting movement while remaining versatile was challenging, with lines symbolizing an athlete’s motion akin to long-exposure photography.
The variable font developed allows seamless transitions and modifications through a 'movement' slider, enhancing the dynamic aspect of the typeface.
This font transcends traditional categorization, embodying versatility that sets it apart from bold, angled typefaces prevalent in sports branding.
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