Pizza Typefaces' Olympics 2024 font for Nike mimics the movement of athletes
Briefly

The font's design balances legibility for athlete jerseys with character for merchandising, referencing Futura's round letters and evoking the Olympic rings.
Creating a typeface suggesting movement while remaining versatile was challenging, with lines symbolizing an athlete’s motion akin to long-exposure photography.
The variable font developed allows seamless transitions and modifications through a 'movement' slider, enhancing the dynamic aspect of the typeface.
This font transcends traditional categorization, embodying versatility that sets it apart from bold, angled typefaces prevalent in sports branding.
Read at Itsnicethat
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