#sports-branding

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fromCreative Bloq
4 days ago

Fans roast NBA player's Adidas logo for dual design flop

While J-Dub's custom Adidas logo is clever in concept, I think it suffers from doing too much. There's always the danger that dual designs run the risk of being misinterpreted.
Graphic design
fromESPN.com
2 months ago

Astros pay homage to city's space history with second City Connect threads

The new Houston Astros City Connect uniform honors the city's role in space travel while embracing a fan-driven name change to 'Stros'.
Chicago White Sox
fromDefector
4 months ago

Utah Yeti? Not Yeti | Defector

After all that, we find out that they can't use the obvious choice 'Yeti' because those corporate swine with the camping equipment...are claiming copyright infringement?
Miscellaneous
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