"The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that the design is rooted in the team's 90-year heritage, but loyal supporters are unconvinced, calling it "awful" and "embarrassing". As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated when it comes to their favourite teams."
"Since 1978, the Canterbury Bulldogs' logo has featured an iconic illustration of a staunch-looking pooch against a shield emblem. Despite a slightly altered design between 1998-2004, the full-body bulldog logo has been the prominent look for decades. The new logo takes inspiration from the '98 design, featuring the head of the bulldog. With a modernised feel, the cartoon-style look is replaced by a clean illustration of a fierce-looking hound subtly sporting the club's insignia on its collar."
Canterbury-Bankstown Bulldogs unveiled a new logo that has split fan opinion. The club states the design is rooted in the team's 90-year heritage, yet many loyal supporters describe it as "awful" and "embarrassing". Rebranding provokes strong reactions because fans often link logos to nostalgia and team identity. Since 1978 the Bulldogs used a full-body bulldog illustration against a shield, with only minor changes between 1998 and 2004. The new emblem draws from the 1998 head-only concept, replacing a cartoon style with a cleaner, modern illustration of a fierce hound wearing a collar bearing the club insignia.
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