The redesign of PayPal's logo, while sleek and minimalist, highlights a concerning trend in corporate branding where uniqueness is sacrificed for simplicity.
Major companies like Google and Microsoft have also succumbed to minimalism, leading to a collective branding mediocrity that lacks creativity and identity.
The push for minimalist corporate identities raises questions about our cultural creativity, hinting at a larger issue of brands conforming rather than standing out.
As businesses embrace a generic aesthetic, the distinct characteristics that once defined these brands are at risk of disappearing, leading to consumer apathy.
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