One of the world's most boring companies just got one of the year's most interesting logos
Briefly

from Fast Company4 months ago
"The question that we asked ourselves was why do brands have to be boring in this space?" Tosh Hall remarks, emphasizing the need for creative branding in traditionally dull industries.
Fast Companyhttps://www.fastcompany.com/91238611/one-of-the-worlds-most-boring-companies-just-got-one-of-the-years-most-interesting-logos
Data center logos typically use security elements like locks and shields. In contrast, JKR’s design utilizes negative space to create a vibrant and engaging brand identity.
Fast Companyhttps://www.fastcompany.com/91238611/one-of-the-worlds-most-boring-companies-just-got-one-of-the-years-most-interesting-logos
Centersquare's new branding reflects a shift in how B2B companies can present themselves, aiming to break away from the outdated norms of the sector and inspire creativity.
Fast Companyhttps://www.fastcompany.com/91238611/one-of-the-worlds-most-boring-companies-just-got-one-of-the-years-most-interesting-logos
The logotype by Simon Walker embodies the new identity, encouraging a fresh approach that attracts businesses hoping for more than just a secure server space.
Fast Companyhttps://www.fastcompany.com/91238611/one-of-the-worlds-most-boring-companies-just-got-one-of-the-years-most-interesting-logos
Read at Fast Company
#b2b-branding #visual-identity #rebranding #design-innovation #data-center
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