"The question that we asked ourselves was why do brands have to be boring in this space?" Tosh Hall remarks, emphasizing the need for creative branding in traditionally dull industries.
Data center logos typically use security elements like locks and shields. In contrast, JKR’s design utilizes negative space to create a vibrant and engaging brand identity.
Centersquare's new branding reflects a shift in how B2B companies can present themselves, aiming to break away from the outdated norms of the sector and inspire creativity.
The logotype by Simon Walker embodies the new identity, encouraging a fresh approach that attracts businesses hoping for more than just a secure server space.
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