Old Jamaica's "Farewell Old Jamaica" campaign unexpectedly celebrates its life, provoking mixed emotions and discussions on social media as it teases the brand's retirement.
The campaign features a peculiar video of a warehouse worker explaining Old Jamaica's demise unenthusiastically, showcasing an unconventional approach to brand retirement.
Social media interactions reveal a range of feelings, with many users expressing sadness over Old Jamaica's departure and curiosity about potential new non-ginger drink offerings.
The campaign embraces a playful tone, incorporating strange and humorous elements such as cats reacting to competitor brands and tears shed over the iconic drink.
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