Jon Williams, CEO and founder of The Liberty Guild, has transformed the advertising landscape with a distributed global agency of 450 creatives across 30 countries. Growing up in Stretford and influenced by Tony Wilson of Factory Records, Williams advocates for creative freedom and innovation. He believes in the power of 'firsts' in advertising, having pioneered contributions like the first interactive TV ad and mobile-enabled posters. Inspired by peers and driven to excel, he continues to push boundaries in digital advertising, making The Liberty Guild a standout agency in a crowded market.
"It was about doing things differently," says Williams.
"I love 'firsts', always been interested in the new and got bored with the status quo," he says.
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