Typography is much more than just text on a page - it forms the core of your design. Choosing the right typeface for a company, product, or service is an immensely important task. At that moment, you're not only aligning with the brand's identity but also laying the foundation to reinforce the company or service's brand. Finding the right typeface can be a time-consuming process.
We will travel back in time to uncover the origins of various typefaces. By exploring different categories, we will illustrate the distinctions with examples and describe the unique characteristics of each category. Additionally, we will discuss the different font weights and offer advice on when to use each variant.
With this structured approach, I will show you how to create a logo that is not only expressive but also purposeful and well-thought-out. The right typeface choices can significantly influence the impact and success of a brand.
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