Mastercard's new haptic logo is a stroke of branding genius - though it could be very annoying
Briefly

"Consumers are subject to constant stimuli across all five senses. If brands are only communicating in two senses, they risk getting lost in a noisy world."
"Just telling stories is potentially no longer enough, but creating experiences that tap into multiple senses are likely to forge stronger connections that are hard to ignore and even harder to forget."
Read at Creative Bloq
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