Victoria Lozano, the CMO of Crayola, emphasizes that the brand's mission is to protect and nurture children's creativity, viewing it as a vital life skill. As vice-president of The Drum Awards for Marketing, she elaborates that Crayola's marketing extends beyond selling products like crayons and coloring books. With over 15 years at Crayola, Lozano's rich background in marketing includes roles at Pfizer and Cadbury, informing her strategy to adapt to the evolving landscape of personalized and complex marketing initiatives in recent years.
It's all about making sure that parents, educators, everybody really, genuinely understands what creativity is, why it matters, and what they can do to nurture it in their children.
Lozano's career path is as colorful and impressive as Crayola's product line, helping the confectionery giant navigate a rapidly changing consumer market before joining Crayola.
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