Mark D. Sikes's Manual for Success
Briefly

I grew up in the Midwest, and I think [the region] really understands what a home feels like-the sense of feeling welcome, comfortable, at ease. Then I lived in the South, where there is more of a concentration on the interiors themselves, on traditions, entertaining, gardening. The finer aspects of living. Now, having been in California for 25 years, there's this ease of indoor-outdoor living and a little bit of the bohemian. You combine all of those experiences, and I think that really defines our work, within the nutshell of being timeless, classic, and all-American beautiful.
Over the years, there's more of an artisanal and customization aspect to our work that you'll see in this book. Each project tells the story of the house and the client's individual identity and authenticity.
I started the business kind of accidentally. It was never really a plan. I started out in stores for Banana Republic, which back in '90s and early 2000s was a very creative place. I then spent four years starting the women's collection at J. Crew. So, my first job was fashion, and I realized I wasn't going to be a fashion designer. But that experience in fashion taught me a lot about retail, product, design, and marketing.
Read at Architectural Digest
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