The article discusses Little Troop's design philosophy for creating characters that resonate with children while adhering to simplicity and elegance. Noemie emphasizes avoiding overly cute designs, and instead fostering a sense of wonder. Their color palette, chosen from MoMA's guidelines, was limited to evoke timelessness and appeal to both kids and parents, featuring playful pastels alongside bold colors. The incorporation of MoMA Sans typeface further aligns their visual identity with the museum's established brand, creating an engaging experience during family engagements, highlighted by Noemie's personal reflections on the joyful interactions their designs facilitated.
What Little Troop's characters demonstrate is the restraint necessary in designing for children whilst relying purely on illustration. Avoid overly-cute smiling in place of wide-eyed wonder.
The imagination that Little Troop distilled in their characters was likewise channelled into the studio's choice of colour, working within MoMA's existing guidelines to balance timelessness, gender neutrality, fun, and appeal.
We made sure that the illustration and animation felt bold enough to maintain a strong presence. It was incredibly surreal seeing everything for the first time IRL.
We freaked out when we got targeted with the first Instagram ad for it. Watching our three-year-old, Luca, color in the space was a special moment.
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