The new beat, titled "Get Low #2," is a campaign for Cologuard, an at-home colon cancer screening test that requires users to, in the words of Lil Jon himself, "drop that a** to the bowl" to collect a sample that's then shipped to the company for testing.
Lil Jon may seem like a strange choice as a Cologuard rep, but he's actually perfectly positioned to appeal to the "Get Low" nostalgia of those 45 and up, which is the American Cancer Society's recommended age range for colon cancer screening.
Erewhon now sells a $335 sweatsuit to go with your $20 smoothie and $40 jar of sea moss. The upscale Los Angeles-based grocer just released a winter collection of apparel.
The release of the new apparel line is pretty much exactly what you'd expect from Erewhon, catering to a clientele that’s willing to spend extravagantly on organic lifestyle products.
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