LEGO and Formula 1 Partner for Multi-Year Collaboration Starting in 2025 | stupidDOPE
Briefly

The LEGO Group and Formula 1 are partnering to create products and experiences that connect families and younger audiences with the world of F1, launching in 2025.
With LEGO sets for all ten F1 teams, the collaboration aims to engage fans of all ages, including preschoolers and advanced builders, in the thrill of motorsport.
This partnership is especially relevant given the surge in popularity of Formula 1 among younger audiences, aiming to blend LEGO's creativity with the excitement of racing.
Key figures from both companies express enthusiasm for enhancing fan engagement, emphasizing creativity and sports passion through innovative building experiences related to F1.
Read at stupidDOPE
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