Historically, Kia has been a visually quiet brand.It doesn't typically generate media attention for its design and marketing choices, unless, of course, it was for those now iconic hamster commercials for the Kia Soul that ran ceaselessly in the late 2000s.That all changed in 2021, when the company revealed its new logo, which transformed Kia's traditional wordmark of three clearly defined letters into an angular glyph kerned so tightly that it looks more like a KN than a K-I-A.
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