The new brand identity of Crusha successfully merges 50s Americana with modern elements, showcasing a celebration of its heritage with a stylish twist, created by the design agency Outlaw.
Outlaw's design for Crusha incorporates playful illustrations, fresh typography, and a revamped mascot, reflecting a fun and precise approach to reinventing the packaging with a nostalgic charm.
The reimagined visual motifs in Crusha's new brand identity draw inspiration from classic retro diners, utilizing elements like milkshake silhouettes and red checks to disrupt the traditional supermarket aisle.
Errol, Crusha's mascot, underwent a transformation to embody a more authoritative and irreverent personality, inspired by bold tattoo designs and small details that give him a commanding presence.
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