Jessica expresses that the foundry is seen as a passion project rather than a business venture, with the hope to simply sustain typeface production.
In emphasizing the unique nature of their fonts, Jessica acknowledges that the niche market likely won't generate profits like popular typefaces, creating inherent challenges.
Jessica recognizes the journey to Type of Feeling has extended over four years, allowing deeper collaboration with diverse designers, which shaped their creative process.
The team maintains a reasonable pricing strategy to make custom type accessible to smaller companies and even offers tailored pricing for some non-profits.
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