"We've found that many foundries focus on creating typefaces for mass distribution rather than creating something that is really unique and emotive. This gap in the market combined with our custom typography experience inspired us to create Type of Feeling: a foundry focused on creating niche and distinct typefaces that can help brands stand out through their uniqueness," she adds.
"In our experience, designing to fit the current trends means that within a few years, your brand will blend in among your competitors, ultimately meaning you need to rebrand again sooner. I believe all this... creates a cycle that's not sustainable for brands looking to build lasting connections with their audience."
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