"I’m a big believer that all the best design work has some sort of emotion in it," she says. "It was quite fun to find these different feelings or emotions and then figure out how to design a typeface around them."
The foundry, Type of Feeling, was created with an unusual premise. She and her team sought to reverse-engineer fonts around a wide berth of sentiments and moods, from joy to longing.
During the downtime of the pandemic, the founder and creative director of &Walsh and her sister... sought ways to keep their full roster employed and utilize their talents in different ways.
Walsh hopes to release two or so a year. As for the pricing strategy of the retail faces, Walsh notes that the foundry is focused on accessibility and getting their typefaces into the hands of as many people as possible.
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