As professional networking continues to evolve, LinkedIn retains its significance for creatives, offering direct connections to decision-makers and opportunities for job inquiries. While concerns about algorithm-driven issues and negative behaviors similar to other social media platforms persist, many creatives emphasize LinkedIn's unique strengths. For instance, it serves as a resource for freelancers seeking commissioning powers within organizations. Moreover, professionals in PR and marketing have reported successful business leads generated through posts sharing case studies, highlighting the platform's continued importance to their work.
It's the place I go to identify the person at an organisation who has commissioning power, and I can target them directly, shares illustrator Ollie Hirst.
We know many design agencies that have won major new business leads from posts featuring case studies and media coverage, says Vicky Stoakes.
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