In some very creative marketing, Warner Bros has installed a billboard in Paris that looks like it's suffered some serious vandalism. The poster is upside down, the case shattered, and cables protrude into the sky, making it look like it's been dumped there by one of the movie's eponymous tornadoes.
The clever stunt demands attention from anyone passing by, making them take notice of the new movie's release this month. And it's got people talking online too, with people sharing snaps of the installation on social media.
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