Tinkering with logo designs seems to be one of Google's favourite pursuits; its decision to create new logos for its apps creates a uniform identity but makes it harder for users to find things.
The current Google Shopping logo is simple and clear, with a familiar price tag shape and the color scheme of the Google logo, although it may be perceived as boring.
The new Google Shopping logo, featuring a shopping bag icon arranged in a spiral, raises concerns about its clarity as a brand identifier compared to the existing design.
Previous logo redesigns by Google have faced criticism, leading to uncertainty about the acceptance of the new shopping bag logo.
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