The Refugee Council, established during World War II, is undergoing a rebrand to better highlight its role as a charity for refugees in Britain. Collaborating with refugees, the new brand aims to strengthen public recognition while remaining sensitive to polarizing views on immigration. It positions itself as the 'Nation's Refugee Charity,' integrating elements of British culture subtly, such as references to everyday life and resilience. The branding process involved unique techniques, like lino cutting, to symbolize refugees' diverse journeys and experiences, succeeding in creating a welcoming atmosphere for both refugees and the public.
The Refugee Council's rebranding aims to elevate public awareness of refugee support in Britain while authentically representing refugee experiences through collaborative design.
The brand's visual identity utilizes a custom typeface and lino cutting techniques to highlight the nuances of refugees' journeys while remaining inviting and relatable.
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