Grow to Know, a not-for-profit organization born from a guerilla gardening initiative post-Grenfell Tower fire, launched a new visual identity emphasizing nature's beauty. The identity was developed in collaboration with Pentagram's Marina Willer and features cyanotype images, offering a minimalist yet profound approach that reinforces the mission of community engagement and positive action. This powerful branding strategy reflects the organization’s commitment to weaving together people, plants, and culture, fostering joy and justice through impactful design inspired by blueprints and master plans.
The visual identity captures the essence of community and culture, showcasing how minimalistic organic design can make a powerful, impactful statement.
Working with Pentagram, the identity features cyanotype images that add a personal, illustrative touch, allowing the brand's message to resonate deeply with audiences.
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