When you're working on a really well-known logo, it's constantly paying homage to the history, or what's been there, while being extremely utilitarian about the work that you're doing... you have to make sure that you keep really good documentation of the things they have come to you with, and offer the best solutions for those problems.
For me, the reason why I love that kind of logo refresh work is because it is so utilitarian, because a lot of times the solutions are very clear... someone over time decided to mess with it but didn't have the knowledge.
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