Mattel utilizes Adobe Firefly's generative AI software to enhance packaging design, aiming to speed up production and improve creative outcomes for its extensive range of new toys.
Firefly software's adherence to copyright and IP laws appeals to Mattel, ensuring safety in its design process by being trained only on images with proper rights, including stock, licensed, and public domain content.
Firefly 3 includes features like Generate Image for concept creation from text prompts, Generative Fill for integrating new objects swiftly, and Generative Expand for simplifying tasks like resizing backgrounds.
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