Bynder found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically 'Seashell' and 'Lavender Blush'. The second rarest logo colours were violet and the pale green hues 'Mint Cream', 'Honeydew' and 'Pale Green' itself, which made up 0.02% of logos.
Colors like mint green and pale pink are often associated with softness, calm, and subtlety, which may not align with the bold, attention-grabbing nature that many brands aim for in their logos.
Paler colors can sometimes pose legibility challenges, especially on digital platforms where contrast is key. As a result, brands might avoid these shades in favor of stronger, more visible colors to stand out.
A new report attempts to identify the least used colors in logo design, suggesting that their rareness could provide options for brands looking to differentiate themselves.
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