Glass Star in Cheonan is an eyewear store known for its diverse range of eyewear catering to various age groups. The architects aimed to depict this diversity through the store's design, conceptualizing an immersive experience that feels like an art exhibition. The renovation incorporates contrasting black and white tones for clarity, with a minimalistic display design that enhances navigation. Two central island displays encapsulate the essence of eyewear, encouraging customers to appreciate glasses as art pieces, ultimately transforming the shopping experience into an extraordinary visual journey.
This essential characteristic of eyewear-its ability to offer a 'varied spectacle'-became the foundation of our concept. We envisioned an immersive retail space where customers could appreciate glasses like art pieces, as if visiting an exhibition.
The display approach is minimal yet effective. To encapsulate Glass Star's diversity, we employed a clean and streamlined design language that ensures customers can navigate the store effortlessly.
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