Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time.
Your brand needs your heart and soul. Whether it's a small side gig or your full-time work, your branding can and should be the bridge between you and your audience.
Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections.
Without emotionally driven branding, you're having to bridge the gap yourself - and likely exhausting yourself in the process.
Collection
[
|
...
]