Fox Racing's Fox Lab x Kiko Kostadinov Collection Blends Extreme Sports with High Fashion | stupidDOPE
Briefly

Fox Racing's venture into fashion with Fox Lab represents a bold shift, merging motocross culture with contemporary design, celebrating both history and innovation.
Kostadinov's collaboration reinterprets Fox Racing's legacy, balancing nostalgia and futurism by applying a fresh aesthetic to classic motocross-inspired designs.
The collection features pieces like weathered sweatshirts and uniquely designed trousers that transform the rugged motocross aesthetic into versatile fashion statements.
In a creative twist, the collection incorporates digital storytelling through art and VR, illustrating a narrative where fashion coexists in a futuristic digital realm.
Read at stupidDOPE
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