"Craft is not a new concept; it represents a return to the fundamentals of design that have been overshadowed by processes and tools. Many designers, especially those with graphic design backgrounds, feel that the core skills of design are being neglected in favor of efficiency and technology."
"Despite the narrative that design roles are dying due to AI advancements, companies are still hiring designers at a stable rate. This contradiction leads to confusion and anxiety among professionals, as they navigate a rapidly changing landscape while trying to maintain their relevance in the field."
The focus on craft in product design is gaining momentum as generative AI reshapes the industry. Many designers feel a return to core skills is necessary, as the emphasis on method and process has overshadowed fundamental design abilities. Despite layoffs and claims that design roles are diminishing, companies continue to hire designers at a stable rate. This paradox creates feelings of confusion and anxiety among professionals, highlighting the importance of adapting to change while honing essential design skills.
Read at Medium
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