The branding of Crucible, a drinks consultancy, redefines logo development through an experimental, organic approach using bacteria and natural processes, showcasing innovation in design.
Madalena Studio created a growing visual identity for Crucible, using a scientific approach to logo design that involved growing logos in petri dishes cultivated from unique samples.
Instead of a singular logo, the process yielded dozens of recognizable variations, putting forth an evolving identity that reflects Crucible's dedication to creativity and experimentation.
The laboratory-inspired process utilized swabs from kombucha and food scraps to develop a logo characterized by radical natural growth, epitomizing Crucible's innovative spirit.
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