A leaked Pepsi design document from fifteen years ago is described as 'utterly mind-boggling,' with the rebrand revolving around the word 'breathtaking,' showcasing the need for companies to justify redesign costs with extravagant materials.
The 27-page design document includes discussions about the golden ratio and draws inspiration from Pepsi logos from history, but also delves into unexpected and deep territories, potentially creating skepticism about its authenticity as some consider it a hoax.
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