#corporate-rebranding
#corporate-rebranding

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WeWork's new space proves aughts-era coworking is dead

WeWork has transformed from a lifestyle brand focused on coolness into a functional coworking company, evidenced by its new Manhattan location featuring professional amenities instead of recreational perks.

Music

fromJezebel

2 months ago

Hopefully, Katy Perry Takes a Page from the Suez Canal Bank's Rebrand

Katy Perry headlined a lavish Suez Canal Bank rebranding event at the Pyramids, performing a private concert as the bank unveiled a new visual identity.

Alternative transportation

fromSustainable Bus

4 months ago

Indcar reports record growth and unveils new identity at Busworld Europe 2025 - Sustainable Bus

Indcar reported record growth, acquired Car-bus.net, unveiled a new corporate identity, and secured a 129-unit order for the electric e-Mobi City.

Marketing

fromBusiness Insider

5 months ago

Businesses are increasingly finding themselves in the middle of culture wars

Corporate rebrands often provoke polarized backlash despite mostly being commercial efforts to sell products and maintain brand visibility.

Business

fromFast Company

5 months ago

BBBY is back: Bed Bath & Beyond stock ticker returns today as new owner aims to revive the brand

Beyond renamed itself Bed Bath & Beyond and changed its NYSE ticker from BYON to the iconic BBBY to revive the brand.

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