The wealthy, seeking to distance themselves from these 'vulgar' hues, embraced muted tones like black, beige, and brown as markers of sophistication.
Mocha Mousse fits squarely into this lineage. The warm, non-controversial brown, marketed as 'indulgent' and 'delectable,' evokes the understated wealth of a Waldorf School or a cashmere sweater.
Brown is also the colour of leaves and skin, of clay and bugs and rotting things, highlighting its multifaceted nature beyond just luxury.
Even the most mundane things can be rebranded as aspirational if the marketing is persuasive enough.
Collection
[
|
...
]