Trade shows present a considerable investment for SMEs with rising costs across various expenses. Despite economic challenges, face-to-face marketing continues to witness growth in budget allocations. Companies often consider a DIY approach to reduce costs and enhance sustainability but must evaluate the significant efforts involved. The article highlights rental options like Free-Hire Pro as a practical alternative that allows for seamless event participation while managing expenses effectively. Key benefits of DIY include budget autonomy and brand consistency, emphasizing the importance of thorough planning and team capabilities.
Trade shows are a significant investment for SMEs, with costs rising, but face-to-face marketing remains the only segment of budgets increasing in 2024.
Taking a DIY approach to trade shows can reduce costs and enhance sustainability, but requires careful planning, logistics handling, and a team with necessary skills.
Businesses can opt for exhibition stand rental as a cost-saving alternative to DIY, utilizing models like Free-Hire Pro for hassle-free multi-event participation.
DIY may offer freedom and cost-savings but should be assessed against rental options that include project management and logistics.
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